On This Day in Art Rock History

A DAILY CHRONICLE

SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

Welcome to On This Day A living archive of the posters, people, and stories of the psychedelic era — start here. Read the welcome →
July 28
FD-18

FD-18 · Alton Kelley, Stanley Mouse
Catalog Number
FD-18
Series
Family Dog
Venue
Avalon Ballroom
San Francisco
Date
July 28, 1966
Artists
Alton Kelley
Stanley Mouse
Nickname
Voice of Music
Performers
Bo Diddley
Quicksilver Messenger Service

Voice of Music

Two shows across town on the same Thursday, July 28, 1966, and that collision is the whole story here. The hero of the day is the Avalon Ballroom, where the Family Dog opened a three-night run — July 28 through 30, 1966 — with Bo Diddley headlining over Quicksilver Messenger Service. The poster is FD-18, drawn by Stanley Mouse and Alton Kelley, and it's the one collectors nickname "Voice of Music" because it lifts…

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Also on July 28

AOR-2.156

AOR-2.156 — California Hall

Art of Rock · 1966 · Passalaqua
Big Brother and the Holding Company · The Great Society · The Charlatans

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BG-75

BG-75 — Fillmore Auditorium

Bill Graham · 1967 · Bonnie MacLean
Doors · James Cotton Blues Band · Richie Havens

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FD-73

FD-73 — Avalon Ballroom

Family Dog · 1967 · Tom Glass
Blue Cheer · Captain Beefheart and His Magic Band · The Youngbloods

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FD-130

FD-130 — Avalon Ballroom

Family Dog · 1968 · Casey Simpson
Quicksilver Messenger Service · Howlin' Wolf · Dan Hicks and His Hot Licks

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Were You There?

Do you have memories of this show, or an original FD-18 poster? On This Day in Art Rock History celebrates the people who lived through the psychedelic era. Your stories and collections matter to this archive.