On This Day in Art Rock History

A DAILY CHRONICLE

SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

Welcome to On This Day A living archive of the posters, people, and stories of the psychedelic era — start here. Read the welcome →
July 23
AOR-2.220

AOR-2.220 · Frank Melton

Catalog Number
AOR-2.220
Series
Art of Rock
Venue
Straight Theater
San Francisco
Date
July 23, 1967
Artists
Nickname
Straight Theater grand opening — Grateful Dead / Big Brother
Performers
Grateful Dead
Big Brother and the Holding Company
Wildflower
Phoenix

Straight Theater grand opening — Grateful Dead / Big Brother

Neal Cassady's voice, whatever it actually sounded like that night, has been reduced to a fragment — a scrap of tape pressed onto a flexi-disc in the back of a book. That's about the shape of what survives from Sunday, July 23, 1967, when the Grateful Dead and Big Brother and the Holding Company closed out the grand-opening weekend of the Straight Theater on Haight Street. The Straight was a neighborhood project…

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Were You There?

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