On This Day in Art Rock History

A DAILY CHRONICLE

SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

Welcome to On This Day A living archive of the posters, people, and stories of the psychedelic era — start here. Read the welcome →
July 25
BG-75

BG-75 · Bonnie MacLean

Catalog Number
BG-75
Series
Bill Graham
Venue
Fillmore Auditorium
San Francisco
Date
July 25, 1967
Artists
Nickname
The Yardbirds / James Cotton / Richie Havens (opening)
Performers
Yardbirds
James Cotton Blues Band
Richie Havens

The Yardbirds / James Cotton / Richie Havens (opening)

On July 25, 1967 — a Tuesday — the marquee at Bill Graham's Fillmore Auditorium in San Francisco read The Yardbirds, James Cotton Blues Band, and Richie Havens. It was opening night of a six-night stand, and the poster for it, BG-75, has outlived nearly everything else about the week. Bonnie MacLean drew it: a woman's face framed by a great fan of peacock feathers, and it remains one of the most collected images in…

Read the full story →

Were You There?

Do you have memories of this show, or an original BG-75 poster? On This Day in Art Rock History celebrates the people who lived through the psychedelic era. Your stories and collections matter to this archive.