July 18 — On This Day in Art Rock History

Welcome to On This Day A living archive of the posters, people, and stories of the psychedelic era — start here. Read the welcome →

‹July 18›

BG-73 · Bonnie MacLean

Catalog Number

BG-73

Series

Bill Graham

Venue

Fillmore Auditorium
San Francisco

Date

July 18, 1967

Artists

Bonnie MacLean

Nickname

Sam & Dave / James Cotton Blues Band / Country Joe and the Fish (opening)

Performers

Sam & Dave
James Cotton Blues Band
Country Joe and the Fish

Sam & Dave / James Cotton Blues Band / Country Joe and the Fish (opening)

July 18, 1967 is the hero, and its interest is a tension baked right into the poster. That Tuesday was the opening night of BG-73, a Bonnie MacLean poster for a run stretching July 18-23 at the Fillmore Auditorium. The headliner was Sam & Dave - a soul and R&B act at the top of their powers - sitting above the James Cotton Blues Band and Country Joe and the Fish. Country Joe held the bottom slot for the 18th through…

Read the full story →

Also on July 18

MSC-GHY.1969.07.11 — Family Dog on the Great Highway

Family Dog · 1969 · Sir Douglas Quintet · Kwan Dios · Bicycle

By the summer of 1969 the Family Dog had run out of road, and the road it ran out of was the Great Highway. Chet Helms — the soft-spoken Texan who had made the Avalon Ballroom on Sutter Street the psychedelic rival to Bill Graham's Fillmore — had lost the Avalon to permit trouble the year before, an…

Read about this poster →

Were You There?

Do you have memories of this show, or an original BG-73 poster? On This Day in Art Rock History celebrates the people who lived through the psychedelic era. Your stories and collections matter to this archive.