On This Day in Art Rock History

A DAILY CHRONICLE

SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

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Youngbloods / It's a Beautiful Day / Initial Shock (opening)

FD-135 · August 29, 1968
FD-135

FD-135 · Roger Weil

Catalog Number
FD-135
Series
Family Dog
Venue
Avalon Ballroom
San Francisco
Date
August 29, 1968
Poster Artists
Nickname
Youngbloods / It's a Beautiful Day / Initial Shock (opening)
Performers
The Youngbloods
It's a Beautiful Day
Initial Shock

Thursday, August 29, 1968 opened the Youngbloods with It's a Beautiful Day and Initial Shock at the Avalon, on Roger Weil's FD-135.

The poster is the reason this otherwise ordinary weekend is worth stopping on. Weil drew a masked, feather-crowned figure riding a lizard, flanked by two branching sprays of botanical illustration, in dense white-on-black hatching that reads like a plate torn from a Victorian natural-history volume. The type at the bottom is plain, almost austere by 1968 Avalon standards: THE YOUNGBLOODS / IT'S A BEAUTIFUL DAY / INITIAL SHOCK, with Dr. Albright on lights.

Weil made exactly two posters for the Family Dog — this one and FD-136 the following weekend — and then vanishes from the record entirely. No birth or death dates, no training, no account of how the commissions came about. The Avalon's numbered series ran to roughly 147 sheets and is remembered through five or six names; an engraving-style sheet for a routine weekend, by a designer nobody can identify, is closer to the truth of how it was actually made.

The Youngbloods had cut "Get Together" the year before to modest sales. A public-service campaign put it back on the radio in 1969 and made it, retroactively, one of the era's defining songs.

Verification Notes

ANTAGONIST-CHECKED -- and this is the catalog the FAILED 2026-08-24 run died doubting. COAU FD index reads verbatim: 'August 29-31, 1968 / Avalon Ballroom, San Francisco, CA / Youngbloods, It's A Beautiful Day, Initial Shock / FD-135 / Roger Weil'. Confirmed again by Wolfgang's (headliner 'The Youngbloods') and a 4th time by the poster art itself. Opening night. COAU Family Dog index (Hannan/Arnold): 'August 29-31, 1968 / Avalon Ballroom / Youngbloods, It's A Beautiful Day, Initial Shock / FD-135 / Roger Weil'. Opening night. DEEPENED 2026-09-03 (pass 5). Bill per COAU Family Dog index (Hannan/Arnold): 'August 29-31, 1968 / Avalon Ballroom / Youngbloods, It's A Beautiful Day, Initial Shock / FD-135 / Roger Weil'. Opening night. Poster description from the artifact itself.

Were You There?

Do you have memories of this show, or an original FD-135 poster? On This Day in Art Rock History celebrates the people who lived through the psychedelic era. Your stories and collections matter to this archive.

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