On This Day in Art Rock History

A DAILY CHRONICLE

SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

← Back

Cream (BG-79, night 2)

BG-79 · August 23, 1967
BG-79

BG-79 · Bonnie MacLean

Catalog Number
BG-79
Series
Bill Graham
Venue
Fillmore Auditorium
San Francisco
Date
August 23, 1967
Poster Artists
Nickname
Cream (BG-79, night 2)
Performers
Cream
Butterfield Blues Band
Southside Sound System

The second night of Cream's first American stand, Wednesday, August 23, 1967 - Cream, the Paul Butterfield Blues Band, and the Southside Sound System at the Fillmore Auditorium under Bonnie MacLean's BG-79 (per wolfgangs; setlist.fm carries an Aug 23 Cream setlist from the run). By the second night the Fillmore audience was learning what the records had not prepared them for: a British blues trio that treated a three-minute song as an invitation to twenty minutes of interlocking improvisation. This was the sound that would, within a year, make Cream the biggest band in the world - first heard, in America, in the room psychedelia built.

Verification Notes

Antagonist (2026-08-17 headless run): corroborated via check-claims on vetted tiers + adversarial live reads (wolfgangs/gdao/dead.net/setlist.fm/billgrahamfoundation/COAU-latest + Corry Arnold blogs). Cream night 2; setlist.fm carries Aug 23 setlist. Bonnie MacLean.

Were You There?

Do you have memories of this show, or an original BG-79 poster? On This Day in Art Rock History celebrates the people who lived through the psychedelic era. Your stories and collections matter to this archive.

Comments

Loading…