On This Day in Art Rock History

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SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

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Quicksilver Messenger Service / Melvin Q / The Other Half (night 3)

FD-76 · August 19, 1967
FD-76

FD-76 · Jack Hatfield

Catalog Number
FD-76
Series
Family Dog
Venue
Avalon Ballroom
San Francisco
Date
August 19, 1967
Poster Artists
Nickname
Quicksilver Messenger Service / Melvin Q / The Other Half (night 3)
Performers
Quicksilver Messenger Service
Melvin Q
The Other Half

Saturday, August 19, 1967 was the third night of Quicksilver Messenger Service's four-night stand at the Avalon Ballroom, with the Other Half.

Four nights was a substantial booking for a band with no record, and it is the clearest measure of what Quicksilver were locally: signed to Capitol, nothing released until the following spring, and a live reputation built entirely in rooms like this one. John Cipollina's guitar — a Gibson SG through Standel and Fender amps with five Wurlitzer horn tweeters stacked above them, worked hard with the vibrato arm — produced a tone closer to a voice than a guitar, and it never recorded quite the way it sounded in the hall. Which is precisely why the band's standing rests on people who were there.

Jack Hatfield's FD-76 is the engraving that wandered in from another century: a blue-on-white line drawing of two figures beneath a canopy of foliage, printed on white index stock at roughly 13⅞ by 20 inches, sitting among the saturated dissolving letterforms of the 1967 Avalon run like a plate from a natural-history volume. Hatfield made almost nothing else — FD-76 and FD-87 for the Family Dog, BG-103 and BG-104 for Graham, and the Magic Mountain piece — and is remembered by catalog number rather than by name.

The postcard came in three varieties: an ordinary "place stamp here" reverse, a bulk rate permit, and a bulk rate card mechanically addressed to people on the Family Dog's own mailing list.

Research Sources

Sourced at the human gate 2026-08-12 from classicposters.com, which the run could not reach headless. Added to break a five-day BG-133 repeat: the week was showing one poster as hero on 5 of 7 days while real, distinct posters for these nights existed and went unused. The 2026-08-10 run report itself flagged BG-78 and FD-76 as 'candidate anchors' for 1967 and then did not take them. FD-76 (Jack Hatfield, who made very few posters) covers Avalon Aug 17-20 1967. Per classicposters FD-76.

Verification Notes

DEEPENED 2026-09-03 (pass 2). Bill per COAU Family Dog index (Hannan/Arnold): 'August 17-20, 1967 / Avalon Ballroom / Quicksilver Messenger Service, Other Half, Melvin Q (20th) / FD-76'. NOTE the source qualifier — Melvin Q is listed for the 20th only, so he is NOT named on this night. Stock, dimensions, Hatfield's output and the three postcard varieties from classicposters.com product page (browser session 2026-09-03).

Were You There?

Do you have memories of this show, or an original FD-76 poster? On This Day in Art Rock History celebrates the people who lived through the psychedelic era. Your stories and collections matter to this archive.

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