On This Day in Art Rock History

A DAILY CHRONICLE

SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

Welcome to On This Day A living archive of the posters, people, and stories of the psychedelic era — start here. Read the welcome →
October 5
BG-87

BG-87 · Bonnie MacLean

Catalog Number
BG-87
Venue
Fillmore Auditorium
San Francisco
Date
October 5, 1967
Artists
Nickname
the Mercury poster
Performers
Quicksilver Messenger Service
Grass Roots
Mad River

the Mercury poster

On Thursday, October 5, 1967, Bill Graham opened a three-night weekend at the Fillmore Auditorium with a bill that read, top to bottom, Quicksilver Messenger Service, the Grass Roots, and Mad River — a run that would carry through Friday the 6th and Saturday the 7th (per chickenonaunicycle's Fillmore Auditorium list, the Delaware Art Museum, and the Brooklyn Museum, which all give the October 5-6-7 dates and the…

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Were You There?

Do you have memories of this show, or an original BG-87 poster? On This Day in Art Rock History celebrates the people who lived through the psychedelic era. Your stories and collections matter to this archive.