On This Day in Art Rock History

A DAILY CHRONICLE

SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

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September 17
BG-28

BG-28 · Wes Wilson

Catalog Number
BG-28
Series
Bill Graham
Venue
Fillmore Auditorium
San Francisco
Date
September 17, 1966
Artists
Nickname
The Byrds / The Wildflower / New Stage (+ "The Dutchman") (2nd night)
Performers
Byrds
Wildflower
New Stage

The Byrds / The Wildflower / New Stage (+ "The Dutchman") (2nd night)

On the third weekend of September 1966, Bill Graham hung a Wes Wilson poster in the windows of the Fillmore Auditorium and, in doing so, quietly demonstrated the trick that would make him famous: bait the marquee with a rock band, then feed the crowd something it did not know it wanted. The headliner was the Byrds — Los Angeles' jangling, Rickenbacker-driven answer to the British Invasion, riding the afterglow of…

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