On This Day

Welcome to On This Day A living archive of the posters, people, and stories of the psychedelic era — start here. Read the welcome →

‹July 29›

BG-20 · Wes Wilson

Catalog Number

BG-20

Series

Bill Graham

Venue

Fillmore Auditorium
San Francisco

Date

July 29, 1966

Artists

Wes Wilson

Nickname

Them

Performers

Them
Sons of Champlin

Them

On July 29, 1966 — a Friday — the Fillmore Auditorium opened a two-night run headlined by Them, the Belfast band fronted by Van Morrison, with San Francisco's own Sons of Champlin in support. The poster is BG-20, drawn by Wes Wilson (wolfgangs.com BG020; trps.org; dking-gallery.com BG#20-2; the Met holds a copy in its collection). What makes the date stick isn't the bill so much as a story that gets told about what…

Read the full story →