On This Day in Art Rock History

Monterey International Pop Festival

For three days in June 1967, the Monterey County Fairgrounds held the festival that everything after would be measured against. Monterey Pop was the first of its kind — the rock festival as the world would come to know it — organized by John Phillips of the Mamas and the Papas, producer Lou Adler, and publicist Derek Taylor. Over June 16, 17, and 18, it introduced America to a run of performances that would become…